Uncategorized Public Relations for Non-Profit OrganizationsPublic Relations (PR) for non-profit organizations is the practice of building and maintaining a positive…Joscelin KwekNovember 12, 2023
Uncategorized The Role of Ethics in Public RelationsEthics in public relations refers to the moral principles and values that guide the behavior…Joscelin KwekNovember 11, 2023
NewsUncategorized National Volunteer and Philanthropy Centre (NVPC)Crafted strategic storytelling assets and. rendered media outreach expertise to spotlight NVPC’s City of Good vision, capturing…Muse & MotifJune 20, 2022
NewsUncategorized A Swiss Global Healthcare Group (Oncology)Effectively raised awareness of the value of Chimeric Antigen Receptor T-cell therapy by securing interest on mainstream platforms…Muse & MotifJune 20, 2022
NewsUncategorized General Insurance Association of SingaporeSupporting this regulatory trade association in its role to proactively forecast and anticipate possible issues within the…Muse & MotifJune 20, 2022
NewsUncategorized *SCAPE Supporting this regulatory trade association in its role to proactively forecast and anticipate possible issues within the…Muse & MotifJune 20, 2022
NewsUncategorized YTL Group & YTL PowerSerayaEmbarked on effective steps to achieve top-of-mind positioning. In one month, we successfully secured 4 regional interviews…Muse & MotifJune 20, 2022
NewsUncategorized GlaxoSmithKline (Flu Vaccination)Leveraged on conversations surrounding the pandemic to strengthen the narrative on flu vaccines. Gained access to major mainstream coverage, with…Muse & MotifJune 20, 2022
NewsUncategorized GlaxoSmithKline (HIV Awareness Campaign)Shaped and shifted the narrative of HIV, reaching the campaign’s core audience in a partnership video with the…Muse & MotifJune 20, 2022
NewsUncategorized Pacific Logistics Group (PLG)Consulted on PLG’s social media and content strategy to drive awareness for its commercial value and acumen,…Muse & MotifJune 20, 2022