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Brief

Muse & Motif was engaged by this prominent non-profit organisation that champions youth, talent and leadership development. As the appointed communications agency.

Muse & Motif will play a pivotal role in its ongoing repositioning efforts as well as generate publicity for its branded events all year round.

Image of a modern office building with a glass facade and lush green plants around it, under a clear blue sky, accompanied by an article about making office spaces attractive to various ages.
Newspaper article with two architectural renderings of *scape buildings in singapore and chinese text discussing development plans.
Outcomes

In its recent placemaking announcement on 27 July 2022, Muse & Motif have successfully garnered a 100% key messages pull through across 31 pieces of media coverage and 7 social media mentions. This brings the PR value to $1.191.672.

Going deeper beyond media and tactical event outreach, our campaign for the National Youth Film Awards (NYFA) was conceived with the objective of shaping long-term narratives and discussions on topics that resonated with the filmmaking industry at large.

Part of our branded content strategy included conversations on the local filmmaking scene and featured stories of female filmmakers. Since its roll-out, the NYFA has garnered close to $1 million in PR value, with 41 pieces of coverage and counting.

Promotional banner for "the xx files with yasmin jonkers" on cna 938, featuring a smiling woman in a blue top with show timings and the cna logo.
Two women engaging in a video call, displayed in split-screen format; one in a blue-lit studio labeled "ann nicole," the other laughing in a purple-lit setting marked "calleen koh.
A young asian woman wearing a colorful blazer, standing against a pink textured background, looking thoughtfully at the camera.