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Brief

Muse & Motif was appointed as the agency on record for The National Volunteer & Philanthropy Centre (NVPC).

The team’s core objective was to manage its corporate communications and campaign-led activities including PVPA2020, Champions of Good 2020 and SG Cares Giving Week 2020.

A summary of achievements with metrics, including fundraising milestones and public relations awards.
Outcomes

Muse & Motif crafted strategic storytelling assets and rendered media outreach expertise to spotlight NVPC’s City of Good vision, capturing the human spirit and grit of everyday Singaporeans amidst the onslaught of COVID-19.

In amplifying the City of Good vision through various outreach activities and event for the year 2020/2021, Muse & Motif to contextualise and publicise efforts and initiatives involving individuals, organisations and leaders. The campaign started in July 2020 and has collective garnered over 47 pieces of organically earned coverage across print, digital and broadcast mediums.

Young students engaged in a group activity, with one girl smiling as she looks at a smartphone held by another student.
Group of individuals engaged in discussion at a round table with documents, as part of a news article about charities benefitting from a new fund.