Author

Asian woman in a white vest posing for a photo.

Joscelin Kwek

The Founder of Muse & Motif

A PR agency based in Singapore. With nearly two decades of experience in PR, brand communications, and investor relations, Joscelin established the company during the peak of the pandemic. The agency focuses on a wide range of services, including strategy, data analytics, digital marketing, and media planning.

Muse & Motif is particularly known for its commitment to sustainability and community support, dedicating a significant portion of its resources to pro-bono work, including efforts with the Forest Conservation Fund and participation in the B1G1 global business giving movement. Joscelin’s expertise encompasses PR strategy, branding, community engagement across APAC, strategic thinking, crisis management, reputation building, nuanced storytelling, and maintaining a strong network within the media industry.

Leadership & Experience

Highlight nearly two decades of experience in PR, brand communications, and investor relations.

Founding Muse & Motif

Discuss the founding of Muse & Motif during the pandemic peak, emphasizing innovation and resilience.

Services & Expertise

Outline the range of services offered, like strategy, data analytics, digital marketing, media planning.

Commitment to Sustainability

Detail the commitment to sustainability and community, including the 10% dedication to pro-bono work and involvement with the Forest Conservation Fund and B1G1.

Personal Core Competencies

Enumerate core competencies like strategic thinking, crisis management, nuanced storytelling, media network.